In the last post in this series, we talked about more about writing a plan for your lawn care business. In this post, we are going to go over some great ways to make your lawn care business profitable.
As we know there are many good reasons for starting your own lawn care business. You might do it for the freedom that being your own boss gives you. You might do it to focus 100% on doing work that you enjoy. Or you might do it because you know you can do a better job running a business than the people you work for.
Nevertheless, the basic reason to start any business it to become profitable and successful so you can support yourself and your family and see your business grow and succeed.
So is it possible to make a good profit running a lawn care business? Of course, it must be otherwise, there would not be so many lawn care companies in business year after year.
Profitability is not a complex notion. It is basically making more money than you spend. However, it is a serious mistake to think you can see more profits simply by controlling costs. Too many businesses have gone under putting all the emphasis on efficiency and cost savings and not enough emphasis on getting new customers and keeping them. You can see profits when you and your crew are all fully engaged in money generating activities while you are on the job.
This can be a challenge particularly as your business grows and you find yourself trying to keep multiple crews completing work and moving on to the next job site while promoting your services at the same time. Learning the art of managing larger teams and bigger jobs as your business grows can be a real test of your management ability.
As a manager,
- Job 1 is gaining new customers.
- Job 2 is customer retention.
- Job 3 is cost control and efficiency.
Making sure your teams are performing at peak efficiency while delivering top quality work to your customers. The customer focus needed to become profitable must go further than just you, the owner of the business.
You must instill it in your employees. It’s when you can capture the business of a nice roster of repeat customers that you have the basis for profitability as you take care of the work these customers give you each week.
As the owner and manager of your lawn care company, you must always be looking for ways to capture more business. This means marketing and advertising sometimes. It also means making sure the work you do for existing customers is done well. If there was the heart of true profitability for your lawn care business, it is not primarily cost controls although that is a vital part of any successful business. The real heart of profitability, after customer acquisition, is customer satisfaction.
With satisfied customers, you can be sure you will have a reliable income to pay your employees and cover expenses and monthly bills as you grow your business.
Keep in mind that happy customers will refer new customers, which will help you expand your lawn care business. Word of mouth advertising is free and it will get you more business than any other type of advertising, which is one of the best reasons to take very good care of the customers you acquire.
Make sure you look for your next issue soon. We will be talking about anticipating trouble for your lawn care business, so you can avoid catastrophe.