In the last post in this series, we talked about how to make your lawn care business profitable. In this post, we are going to talk about anticipating trouble for your lawn care business, so you can avoid catastrophe.
When a person is in the planning stages of a new business, it is like preparation for vacation or a wedding because sometimes the process is full of idealism and optimism. That is healthy because when you set out to start your own lawn care business, it is up to you to demonstrate that confidence and optimism that you know how to make this new business spring to life and how to make it a success every step of the way.
So when you read the title to this issue, you may have thought it was unnecessarily pessimistic. Well it isn’t, because you can anticipate trouble that may come to your lawn care business and still have an ambitious, aggressive and optimistic plan for growth and success.
In fact, making plans for when trouble comes is part of your success plan because you are fully acknowledging that trouble will come but you are getting ready for it so it does not derail your plan for success.
Insurance is a good example of planning for trouble even though you are living your life with a plan for success. We live in a world where things go wrong. It takes maturity and experience to start a new lawn care business and that maturity and experience things go wrong. By having a contingency plan to go to when there are problems, you take the teeth out of trouble because it is anticipated. When problems arise, you simply execute your plan and accommodate the trouble so your ability to provide service to your customers is undisturbed.
After all, lawn care is a very physical business. You have workers and machines at work and things can go wrong. You work out of doors where weather can get in the way. You work with nature and just about anything can happen even when working on the lawn of the most civilized lawn in town. Nature doesn’t care how refined the grounds are so you should be ready if nature decides to get underfoot.
Equipment failure is not something that might happen in the life of any lawn care business. It will happen. So be prepared to perform emergency repairs while on a job site. It’s also a good idea to go to each job site with back up equipment.
That may mean having a reserve lawn mower and other tools so that if a breakdown threatens the crew’s ability to complete the job, you can pull the damaged equipment off of the job and put your reserve equipment in to finish the project.
Being prepared for weather interruptions is a matter of knowing your schedule and being ready if you have to bring crews in during a sudden rainstorm. You should have a contingency plan with your customers so if you cannot perform their lawn care on a specific day, you can adjust the schedule to get the job done as soon as the weather clears up.
You can even be prepared for injury to a worker. First, hire experienced workers who know how to work with the equipment so the chances of injury are small. But always keep proper first aid equipment on hand and either you become knowledgeable in first aid and CPR or make sure someone is so if there is a medical need on the job, you can respond to it.
You should even go over emergency preparedness with your crews so, if someone is injured so badly that they need to go to the clinic or hospital, you have someone delegated to care for the injured worker while the rest of the crew finishes the job. It’s all part of being prepared for when trouble comes so trouble can come and go and not disturb the ongoing success of your business.
Make sure you look for our next post soon. We will be talking about the importance of providing great customer service.